Always give credit where credit is deserved;

Welcome to my blog at  www.firehousesubs.me

Thank you for taking the time to read my account.

My name is Billy Rogers. I am sharing my firsthand account of the origin and creation of the FIREHOUSE SUBS franchise concept, along with supporting materials, including my Expert Polygraph Test Results, which I have made available for public and media review.

I am a former professional Florida firefighter. I graduated from the Florida State Fire College in Ocala, Florida, and served with the Rockledge Fire Department ("A" Shift) in Brevard County.

I was also involved at the inception of the FIREHOUSE SUBS venture in 1993 as:

• A third co-founder and venture participant 
• The original creative author 
• The initial store décor designer 
• A contributor to the brand’s early concept and identity 

During that time, I created foundational materials and concepts that, to my knowledge and belief, continue to be reflected throughout the FIREHOUSE SUBS franchise system today.

I allege that I was never properly compensated for my original creative contributions and intellectual property associated with the early development of the FIREHOUSE SUBS brand.

Over time, my role and contributions were not publicly acknowledged, and I believe that the value derived from those contributions has not been fairly recognized or compensated.

This matter has been the subject of long-standing dispute.

In 1993, I authored and created what I refer to as the  1993 Firehouse Subs Business Booklet

This booklet contained:

• Textual concepts and brand narrative 
• Early design direction 
• Foundational “design elements” 

These design elements include:

• Line 
• Color 
• Shape 
• Space 
• Texture 
• Typography 
• Overall visual attributes 

The booklet was created on a home computer and physically produced shortly after initial discussions among three firefighters regarding the venture.

Throughout the document, the use of the term “we” reflects the collaborative nature of those early discussions.

It is my position that the look, feel, and “firehouse” atmosphere of FIREHOUSE SUBS franchise locations today reflect, in substantial part, the concepts and design direction expressed in the 1993 booklet.

For comparison, please see the  Design Elements Exhibit

This exhibit presents side-by-side analysis of:

• Current FIREHOUSE SUBS franchise environments 
• The original 1993 booklet content and design elements 

The long-term vision expressed in that booklet included brand franchising, with consistent design elements across all locations.

Public statements over the years have described the founding of FIREHOUSE SUBS as attributable solely to Chris and Robin Sorensen.

My position is that this narrative omits material facts regarding the early formation stage of the venture.

Specifically, I assert that:

• The original concept involved three firefighters 
• My contributions were integral to early brand franchise development 
• My role has not been accurately represented in public accounts 
• I have not been compensated for my key intellectual properties created and contributed to our venture in 1993

To support my account, I have made available:

• My Expert Polygraph Test Results
  View Polygraph Results 
• Historical documents and correspondence
  View Supporting Documents 
• The 1993 Firehouse Subs Business Booklet
  View Original Booklet 
• The Design Elements Exhibit
  View Exhibit 

These materials are presented for transparency and public review.

This situation, in my view, reflects broader issues involving intellectual property recognition and compensation.

By way of comparison, similar disputes have arisen in other contexts involving inventorship and ownership of creative contributions.

Additionally, prior legal disputes involving FIREHOUSE SUBS and third parties relating to trademark rights further underscore concerns regarding intellectual property practices.

FIREHOUSE SUBS has grown into a significant brand franchise system.

Franchise disclosure documents (FDDs), including the 2015 FDD (see page 77), reflect substantial royalty revenue derived from franchise operations.

These royalties are associated with the use of the brand frachise system, including the “total concept and feel” and the “firehouse” themed environment.

It is my position that elements of that system trace back to my original contributions.

This matter has had a significant personal and financial impact on me and my family.

For many years, I have sought acknowledgment and fair treatment regarding my contributions to the formation of the FIREHOUSE SUBS brand.

The statements made herein are provided to the best of my knowledge and belief, and are supported by the materials referenced and made available.